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A Biweekly Conversation.

The Wine Road provides the Wine, When and Where of Northern Sonoma to locals and visitors with tips and news on events, wineries, restaurants, outdoor activities, and places to stay.

Hosts Marcy Gordon and Beth Costa share their insider stories about the places to check out when you're exploring along the Wine Road.

Thank you to County of Sonoma, Board of Supervisors - District 5 for their support.

Aug 5, 2020

Episode 111 | Brad Beard Owner & Winemaker, Mercury Wine

Our winemaker chats continue with Brad Beard Owner & Winemaker at Mercury Wine. We may sound a bit muffled as we are masked up in the studio, but did remove them momentarily to sip some 2016 Element Mourvédre. Listen in and and hear all about what’s happening at the Mecury and in the tiny (but not to be missed) town of Geyserville.

Wine of the Day: 2016 Element Mourvédre -- 90% Mourvédre 10% Grenache

Show Notes

1:07 Wine of the Day

3:16 Brad discusses the great attributes of Rhône’s that grow well in the region and tend to age well. Brad feels his wines are best with a bit of age on them.

5:48 Brad’s ritual prior to for tasting and blending. Palate is best in the morning and needs some bacon!

7:50 The situation at Mercury—now open for outdoor tastings behind the tasting room and are prepared and ready to see you in a safe and comfortable environment.

10:20 Check the Wine Road website for list of open wineries.

11:44 Facebook Live Virtual Tastings with Jim Rickards along with food pairings.

12:22 Happy Hours with Brad Live every Friday at 5 pm on Facebook with cooking video and pairings. It’s been a great way to make a connection with Brad.

15:55 So many wines you can’t get outside of Sonoma County – so great opportunity to connect with the winemakers now.

16:50 Why the name Mercury? Brad gives a short history of the Geyserville area and it’s mining history. Mining brought Italians. Italians brought grapes. And grapes brought Brad.

19:00 Brand got his start working in a resort in fine dining featuring Spanish wines. That led to work as a regional wine buyer and that led to creating a small distribution company for boutique producers and that led him to start his own winery.

20:20 The many charms of Geyserville – come and spend the day.

21:14 Brad makes an orange wine called Skins new release will be available early next year.

23:14 Black Bubbles -- a sparkling Petite Sirah.

24:03 Call ahead for reservations seatings at 11:30, 1:30 and 3:30pm. You can even call the same day.

27:59 Check out Wine Road site before you come tasting. Wine Road website has all the latest news on what’s open and what’s happening.

29:20 Contact Brad via email at


Mercury Wine

2016 Element Mourvédre

Black Bubbles Sparkling Wine

Diavola Pizza


Bosworth & Son Mercantile

Corner Project Ales

Geyserville Grill

Wine Road

Wine Road Podcast Instagram -- @wineroadpodcast


The Wine Road podcast is mixed and mastered at

Threshold Studios Sebastopol, CA.